Which term refers to the global movement of people?

• A. Ethnoscape
• B. Mediascape
• C. Ideoscape
• D. Financescape

Answer: (A)

Ethnoscape refers to the global movement of people. This concept, from Arjun Appadurai’s framework of global cultural flows, covers immigration, emigration, refugees, migrant workers, tourists, and diasporic networks—the way people moving across borders carry language, culture, and social ties with them. These mobility patterns shape identities, demographics, labor markets, and cross-cultural exchange, and interact with other kinds of global flows in dynamic ways. It’s distinct from mediscape (flows of information and media), ideoscape (ideologies and political narratives), and financescape (money and capital movements). Understanding ethnoscape highlights how people’s movement is a core driver of globalization and cultural change.